Our vision of a sustainable tobacco business is one that manages the impact of its operations and products responsibly today and prepares for a future in which it continues to create value for shareholders as well as being in the best interest of other stakeholders.
In 2007, we developed our sustainability agenda, which focuses on five pillars: harm reduction, marketplace, environment, supply chain and people and culture. It aims to build value for our shareholders and other stakeholders by addressing our social, environmental and economic impacts.
This means generating returns for our shareholders by doing the right thing by our stakeholders and the environment. This concept of sustainable value underpins all of our sustainability activities. By taking action to address our impacts today, we help our business to thrive in the future.
Our sustainability agenda is an integral part of delivering our Group strategy and comprises five goals:
Harm reduction: We will strive to bring commercially viable, consumer acceptable reduced-risk products to market;
Marketplace: We will take a lead in upholding high standards of corporate conduct within our marketplace;
Environment: We will actively address the impact of our business on the natural environment;
Supply chain: We will work for positive social, environmental and economic impacts in our supply chain;
People and culture: We will work to ensure we have the right people and culture to meet our goals.
A new agenda
In 2012, we began work on a brand new sustainability agenda that increases our ambition and better measures our impacts. All five focus areas of our current sustainability agenda will continue to be important, but we want to focus more specifically on those areas that have the greatest bearing on society. We’ll be working with stakeholders to develop our plans and we will report on this in 2014.